Strategies for Creating a Quick Influx in Traffic for Your Organizations Web Site

There are two types of traffic your organizations web site will see, quick boosts in traffic that are usually short lived, and lasting traffic increases which result in users returning to your site for more information. This article is geared towards making sure sections of your organizations web site receives quick boosts in the amount of traffic using a few simple sites to help yourself out.

Portions of Your Site to Apply These Strategies

It should be noted before we continue that not all portions of your organizations web site should follow the strategies you setup for receiving a quick burst in internet traffic. Applying your strategy to pages that don't make sense to increase traffic on can be a waste of time for your organization, your web site visitors, and worse case scenario, you can ruin your online reputation by pushing the wrong portions of your site. The following are suggestion for determine if a particular page is a good candidate for an increase in traffic. If the section in question meets one of the following descriptions, then you should execute your strategy for a quick increase in traffic for that portion of the site.

  • Event Promotion: Your organization is promoting an upcoming event where you are interested in getting traffic built up to the sign up page quickly before the cutoff date.
  • Time Sensitive Information: Your organization wants to get information about a particular subject out in a very timely manor, or the information is related to a recent event in the news.
  • Organizational News: Your organization wants to make sure that individuals are kept informed of its latest internal news happenings.
  • Grassroots Effort: Your organization is backing a grassroots effort that you want individuals to join and follow.

Quick Traffic Influx Strategy

Most of the quick traffic increase methods in this strategy are based on using the internet's ever-increasing number of social networking sites. Your organization may find varying levels of luck any of the following traffic sources, so be sure to adjust your Quick Traffic Influx Strategy according to what seems to work for your organization over time. During the early life of your strategy, I would suggest utilizing as many of the following sites as possible just to make sure that you have all basis covered. It will begin to become pretty obvious after a while which sites work best.

The following are sites you should submit new portions of your organizations web site too.

Social Bookmarking

StumbleUpon has a large following of individuals that use this site for finding new and useful web sites based on tags associated with the pages that get "stumbled". By stumbling a useful site and carefully selecting the tags that you would like to mark your portion of your web site as, you can quickly gain more traffic to your site. For more information on properly utilizing StumbleUpon, you can visit this site for a very detailed description. Also another site that you will want to check out to fasttrack your stumbles is the Stumble Exchange.

Other Social Bookmarking sites to mention:
Del.icio.us
Furl

News Voting and Aggregation Sites

Digg is famous for providing an enormous increase in short term traffic if your news story makes it onto the front page. Your organization can promote time sensitive news articles and internal news articles about your organization using sites like Digg that allow the readers to vote on whether or not they think the story is important or not. Digg and the other news voting sites mentioned below are perfect strategy for getting an increase in traffic to the "whats new" sections of your organizations web site. You can make it easier on your readers to digg the news stories they like by adding a digg button directly on the page for the news article.

Other News Voting and Aggregation Sites to mention:
Netscape
Reddit

Social Networking Sites

Facebook / MySpace are both site that your organization should be represented in some way in. If you don't already have a facebook page for your organization, you can follow the instructions on this guide in order to setup a page. Social networking sites are pretty much only as good as the number of "friends" or "fans" your organization has currently. If your organization has a good number of individuals associated with it, then posting the portion of your web site that you want on your social networking pages will be a way to receive very effective visitors quickly.

Email / Forum Signatures

Don't forget how many emails you and your organization send out in a single day. Make sure that you get every individual in your organization to update their email signature with a link and a little blurb about the portion of the site that you want traffic to be directed to. You would be surprised how much attention this draws, and best of all, its free for your organization to do! The same holds true for individuals that regularly post in forums online, especially in forums that relate to your organizations line of work.

Industry Bloggers

Hopefully you know by now who owns some of the top blogging sites about the industry that your organizations caters too. Notify a few of the top bloggers of the new portion of the site that you would like to increase traffic to. See if they will right a post, or review the portion of the site. Blogs can bring in a new wave of individuals interested in your area of expertise. Use this method only for the most important aspects of your site because the blogging community will begin to ignore your requests if you ask them too many times to feature your site. If you don't know who your industries bloggers are, then you can use a site like Technorati to search and find blogs to approach.

Targeted Adwords

Google Adwords is a great way to receive very targeted traffic to your site as long as your adword campaign is active and still running. There is a whole science to selecting effective keywords to purchase, and Google does a wonderful job of providing tools for tracking how well your campaigns are doing. All these benefits though come at a price however. Google Adwords can quickly burn through your online advertising budget if you just let it run free. Be very careful to always place daily budgets if you are concerned with going over a certain amount of money. Google Adwords is expensive compaired to the above other solutions (all of which are free) but also can be very targeted to the audience that you want to reach if you do it right.

 






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Fundraising Online

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Learn about the exciting new methods of raising funding for your cause on the internet.